This advert portray violence in the ways of language that is used. As the narrator ask 50cent who he will massacre next it shows sources of violence of 50cent killing people of.
Also in the video it shows the number of times 50 cent got shoot. This is a good example to use for the advert as it shows that 50cent has been put down many times in his life, nearly killed but still has made it to the top. It shows that 50cents competitors may of been jealous and tried to put him down but couldn’t as he came back up again. This is a good source of similes as it shows a similar way that Reeboks background history is. As Reebok has competitors and has lost customers and money but still will come back on the top again.
The target audience for Reebok is teenagers as it shows 50cent whom appeals to the teenage market, also as Reebok is a sportswear and manly young people buy Reebok for sports or a fashion statement. The teenager target audience may not be affected by the advert but the older consumers in the adult range would be as it shows explicit sources of violence.
The advert shouldn’t be banned by of stead as it’s not really sexually explicit and doesn’t really have explicitly of violence either. The content used for the video like the narrator is quite normal and doesn’t use swear words within the clip. Therefore the video should stay on and shouldn’t really be taken of due to the history of 50cent. The violence portrayed isn’t made up for entertainment purposes but actually the real life of a human. Therefore it isn’t as explicit as it seems and shouldn’t be put off the broadcasting range because of the life of someone has violence within it.
The video doe has violence within it yet gives a positive representations towards people who have been put down in the past and encourages them to try again as they will like 50cent get back up again.
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