The links advert basically shows a male applying the product on himself , and then gets all the females after him in the advert. The females are mainly protrayed as chasing the male in the advert and also following the dominat figure. This advert shows males that if they buy the links product they will have females chasing them , just like the advert. It is quiet biast and unrelistic.
The dominant factor within this advert is that the females are chasing the male around , rather than the usually norm of males following the females.
This advert would be targeted to teenage and young adult males as this product is specially for males and made for males aswell.
It also shows middle classesd working females within the advert which goes against the norm of females not ebing able to work and how their place is only in the kitchin and at home with their children and husband.
This advertvert is also dominat as the female is later shown as a sex symbol later on in the advert.
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