Media Homework
This image is basically for an advert regarding GHD (good hair day) hair straighter. This advertisement is aimed specially at the female audience. We can tell that the advert is aimed toward the female gender due to the colour of the advert. Also a female is presenting the advert as well and is the main attraction. The colour is purple which is seen to be royal and glamorous. There is an image of a female in a long silk dress that looks pretty and can give a female a desired look after purchasing the product. The size of the advert is long and like a photo graph, it also shows the product itself and how it will be presented if it gets purchased. The advertisement is a long shot and gives the viewer a better glance at the product. The lighting is dark and mysterious and gets the viewer interested in the product more by using complimentary colours like purple and black together. The advert shows that it is aimed towards the female audience as females are attracted to colours, also by matching the dress of the women in the advert to the hair straighter combined the two separate images together to show the overall image is regarding the same product. This advert can also appeal to men as well. By seeing an attractive female ion the advert, it can make the male audience want to purchase the product for their female spouse or family member as a gift. The image can relate to the male wanting their female partner to feel and look good by purchasing this product. Also the language used within the advertisement “Purple Indulgence” shows that the product is a luxurious product which is a guilty pleasure and indulgence the hair.